The world wide web is all about to have a little more crowded (and ethnic) domain options with the debut of a brand new .Art domain specializing in the creative business.
UK Creative Thoughts Small (UKCI) signed an agreement with ICANN, the Internet Corporation for Assigned Names and Numbers, in late March, to start and function as the exclusive operator of this new . ART top-level domains (TLD).
Found in late fall 2016, . ART is brand new, undeveloped Internet property specializing in serving the culture and arts communities by supplying the infrastructure to improve and maintain the art industry’s internet presence. It’s expected that most famous brands in the arts and media sectors will invest in these new top level domains. So expect to see some famous new art domains on the web soon, perhaps even split domains for multinational maybe you won’t need a new IP address for American Netflix access anymore.
UKCI said benefits of this new domain comprise more title selection, shorter titles, precise match for searches, and instant identification with all the artwork.
“We are extremely fortunate to have secured . ART for its long term,” countries Ulvi Kasimov, Founder of UKCI. “We’re in the start of an exciting new stage of invention for artwork on the web, and . ART will be a significant facilitator for future and existing players in the culture and arts community”
“Our objectives are to encourage present museums, museums, galleries, auction houses as well as others at protecting and improving their own brands, to motivate new establishments to build on . ART property, and also to earn domains accessible to younger gamers into this art arena whose names are no more accessible in different TLDs and wish to instantly be identified together with the art world,” states John Matson, CEO of UKCI.
The practice of securing . ART started in 2012 once UKCI submitted a program to function . ART into ICANN, the worldwide nonprofit responsible for regulating and managing the Net’s domain name coverage.
At 2014, ICANN enlarged the amount of standardized top-level domains such as major cities like . nyc and . London, industry-specific domains like . Lavish and . Guru; and brands such as . axa, . bmw, and . google. Currently with this new arrangement set up, the release of this . ART domain will happen in late 2016.
When you talk about the growth of the internet, there’s one word that you don’t expect to use and that’s contraction. However although the web does continue to grow at an exponential rate, it can easily be argued that access to quality content is in fact doing just that – contracting.
If you look at this in a simple way, there’s little doubt that every day the web grows by millions of pages. However much of this is of limited value to most of us. On YouTube videos are added every second, but many barely gain anything in terms of audience. The same is true of the web, millions of pages in websites, blogs, e-commerce stores and so on appear every minute some of it barely ever looked at. There’s also the increased use of automated content generated or scraped by software simply to add pages to establish sites in lieu of the perceived SEO benefit (Search engine optimisation).
In short much of the content on the internet, is either ignored or pretty much junk. However where is this contraction? Surely if the web grows by millions of pages it all can’t be rubbish. Well this is true, but there is a problem with the increasing amount of filtering, censorship and restriction of access to web sites.
Take for example my favorite site on the internet, the BBC web sites. Packed full of up to date content, music, TV programmes, documentaries and radio shows – the list is huge. I use it every single day and yet if I was accessing the internet from outside the UK 99% of the site would be inaccessible. This is because it uses something called geo-blocking, restricting access to the site based on your physical location. It may be one the best websites on the planet but it’s not available outside the UK. The same is true for loads of other huge websites especially those in the media business.
Of course, there are workarounds, technology is available to change ip address online and bypass these blocks. However these generally cost money and is often a barrier to large parts of the world’s population. So there maybe thousands of these sites adding fantastic new content every day but if you’re in the wrong location none of it is accessible.
This combined with the increasing use of filtering on commercial, political or ideological grounds mean that the web is actually getting smaller for some people. The facility to spoof my ip is something that is available at a cost but not for everyone. It is unknown how long these technical ‘fixes’ will work though, as they tip the balance of control back to the user themself. Certainly commercial sites are always looking for ways to block these applications and certainly governments will be likely to use these too.
If there’s one decision that you should not rush in taking your business online – it’s choosing a new domain. For many established brands and companies it can be quite straight forward, as long as there are suitable options available. One thing is for sure, it’s a decision that should be taken carefully after considering the possible consequences.
It is very tough to get the domain name you want for your business unless you are willing to pay somebody for it. Of course that is really just a silly dream that pops in and out of your head. But there is no need at all for that kind of torture when you can locate an ideal name that will work beautifully. The most powerful domains will have an effect and also be a good marriage to the site. In this article we will share some useful tips for finding the perfect domain name for you.
There are little things with domains you don’t know, and here is an excellent example of this. For example, you know that short domains are better than long, convoluted names. It’s great to have a name that is not long, but it must be a word that people understand. Don’t try and stuff too many keywords into the name either, for example if you sell high quality US proxies, then it’s tempting to stuff all those words into a domain name for SEO purposes – this unfortunately is no longer effective,
This is something that more local businesses are guilty of than anyone else and it’s a real fail. Plus, they tend to be very awkward to read which makes them completely impossible to remember.
If you want to have a serious business, then it’s really best to do things the right way. Keyword phrases used in domain names is nothing new, and now with Google you have to be careful about too much SEO. So you will lose that totally different effect with keywords even though you do benefit in some ways. Perhaps the best place for you to start is deciding on the importance of branding and your primary marketing methods. One always solid piece of advice is to avoid trying to game the domain name by using something closely related. If you play domain name tricks, then you will maybe lose the type-in traffic when people know your domain but make a mistake with it.
Perhaps you have heard of sniper sites. They are also called small or “thin” sites. They are very targeted and are used for many reasons. Usually created to target a particular product with a model number, these websites do very well at attracting people to them on the SEs. You can still do that, but you have to make sure you are not using any company names or brand names in your domain. It is in your best interest not to do it, mainly because of legal issues that may arise. It is important to respect the fact that the lawyer could actually charge you with infractions, and fine you for doing this. Locating a domain name for your online or off-line business is actually very easy as you can now see. Now that you know what to do in regard to finding a domain, we also recommend doing your own research to complement this information. It is in your best interest to not be lazy and do as we have recommended, or else your business may suffer. So it is important to know that your domain has more of an impact on your potential visitors than what you may have thought. And by choosing the right domain, you can find success with your online business much more quickly.
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